Selected
projects

GoXPro underwent a vibrant brand and UX makeover to solidify its industry superiority. With energetic colours and streamlined design, GoXPro's revitalised brand stands out while maintaining professionalism. The streamlined interface not only reflects the brand's energy but also establishes GoXPro as the premier choice in the fitness software landscape.

The consolidation of two established Victorian government bodies demanded an innovative digital solution aimed at ensuring user-friendliness for diverse audiences. Collaborating closely with consumers, employees, and stakeholders led to the creation of a platform that enhanced both the front-end user experience and the efficiency of back-end administration.

The Great Barrier Reef Authority underwent a profound rebranding endeavour, aimed at refreshing its identity and amplifying its commitment to the conservation of this natural wonder. The Nautilus was meticulously crafted to embody the essence of sustainability, mirroring the delicate balance of nature's intricate design.

QBIT required a disruptive, smart and distinctive presence that packed a punch to reflect the brand’s highly unique strategic positioning. The logo, website UX, design and animations bring the brand’s innovative essence to the fore.

The previous website was challenged with information overload, lack of strategic content placement and order, did not provide a positive user experience and lacked clarity. The new design provides a streamlined and simplified layout, clearer hierarchy of content, and application of the new visual identity, with the users’ experience front of mind.

Betterment required a strong visual brand presence to cut through the wellbeing ‘noise’ and not get lost in the sea of wellbeing offerings.

Easy navigation/UX for two very different audiences was key, in addition to launching the new visual identity and encompassing the organisation’s new brand strategy. 

The client required a unique website design that showcases not only their expertise in branding and their personality, but that also weaves together the brand name and tagline in a distinctive way. A fresh, illustrative style was developed and animated to make a stand out homepage.

The previous website lacked clear direction and wasn’t achieveing the goals of increased donations and awareness as one of Melbournes leading animal hospitals. The new website provided a new era of communication excellence for the organisation, and objectives were achieved through creating improved user experience and functionality.

The startup client required a fresh brand and website that portrayed a safe and welcoming place for individuals to find information and understand how they can take the next step in their journey.

The brand’s visual identity and website user experience needed to radiate warmth, safety and inspiration. A soft colour palette, gentle yet strong shapes, and subtle page transitions helped achieve this.

It was critical that the brand spoke to the easy, accessible and less formal means of addressing concerns that Wurru-Ki provides. This culminated in a custom microsite supporting the Wurru-Ki program to allow staff a digital platform for information and to register a concern.